Metaphors and Sales Management: A Review and Research Agenda

  • Sreedhar R Madhavaram
  • , Dorcia Bolton
  • , Vishag Badrinarayanan

Research output: Contribution to conferencePaper

Original languageEnglish
StatePublished - 2017
Event2017 Academy of Marketing Science Conference -
Duration: Jan 1 2017 → …

Conference

Conference2017 Academy of Marketing Science Conference
Period01/1/17 → …

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