Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual

Paul N Mills; Todd Morgan; Wesley Friske

Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual

Paul N Mills
, Todd Morgan
, Wesley Friske

Marketing

Research output: Contribution to conference › Paper

Abstract

Presentation of paper in progress at AMA Special Interest Group session.

Original language	English
State	Published - 2021
Event	American Marketing Association - Virtual Duration: Jan 1 2021 → …

Conference

Conference	American Marketing Association
Period	01/1/21 → …

Cite this

Mills, P. N., Morgan, T., & Friske, W. (2021). Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual. Paper presented at American Marketing Association.

Mills, Paul N ; Morgan, Todd ; Friske, Wesley. / Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual. Paper presented at American Marketing Association.

@conference{4a7ebb216f994352b9b0f3e896ce8e25,

title = "Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual",

abstract = "Presentation of paper in progress at AMA Special Interest Group session.",

author = "Mills, \{Paul N\} and Todd Morgan and Wesley Friske",

year = "2021",

language = "English",

note = "American Marketing Association ; Conference date: 01-01-2021",

}

Mills, PN, Morgan, T & Friske, W 2021, 'Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual', Paper presented at American Marketing Association, 01/1/21.

Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual. / Mills, Paul N; Morgan, Todd; Friske, Wesley.
2021. Paper presented at American Marketing Association.

Research output: Contribution to conference › Paper

TY - CONF

T1 - Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual

AU - Mills, Paul N

AU - Morgan, Todd

AU - Friske, Wesley

PY - 2021

Y1 - 2021

N2 - Presentation of paper in progress at AMA Special Interest Group session.

AB - Presentation of paper in progress at AMA Special Interest Group session.

M3 - Paper

T2 - American Marketing Association

Y2 - 1 January 2021

ER -

Mills PN, Morgan T, Friske W. Morgan, T., Mills, P., and Friske, W., (2021) “Participation Scope on SME New Service development Performance and the Moderating Effect of Customer Relationship Management Technology Global Research Conference on Marketing and Entrepreneurship, American Marketing Association Entrepreneurial Marketing SIG, Virtual. 2021. Paper presented at American Marketing Association.