Need for presence, enjoyment, and attitude toward vendor: Predicting purchase intent in the online shopping environment

  • Kimberly A Neuendorf
  • , Chichang Xiong
  • , Brian F Blake
  • , Karen Hudzinski

Research output: Contribution to conferencePaper

Original languageEnglish
StatePublished - 2014
EventMidwest Association for Public Opinion Research - Chicago, IL
Duration: Jan 1 2016 → …

Conference

ConferenceMidwest Association for Public Opinion Research
Period01/1/16 → …

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