Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens

Radha Appan; Sreedhar R Madhavaram

Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens

Radha Appan
, Sreedhar R Madhavaram

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Unknown book
State	Published - 2016
Event	2016 Academy of Marketing Science Annual Conference - Duration: Jan 1 2016 → …

Conference

Conference	2016 Academy of Marketing Science Annual Conference
Period	01/1/16 → …

Cite this

@inproceedings{a9993154d6b24ca5bfdefde7b408a19c,

title = "Premature Adoption of Technological and/or Administrative Innovations in Marketing: Exploring the Issues and Implications through a Competitive Advantage Lens",

author = "Radha Appan and Madhavaram, \{Sreedhar R\}",

year = "2016",

language = "English",

booktitle = "Unknown book",

note = "2016 Academy of Marketing Science Annual Conference ; Conference date: 01-01-2016",

}