Rethinking Technology Adoption in a Dynamic Marketing Environment, Theory + Practice in Marketing

Research output: Contribution to conference › Paper

Abstract

Highly selective conference with tyop R1 schools presenting. <20% acceptance rate of papers

Original language	English
State	Published - 2022
Event	Theory + Practice in Marketing - Emory University, Atlanta, GA Duration: Jan 1 2022 → …

Conference	Theory + Practice in Marketing
Period	01/1/22 → …

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title = "Rethinking Technology Adoption in a Dynamic Marketing Environment, Theory + Practice in Marketing",

abstract = "Highly selective conference with tyop R1 schools presenting. <20\% acceptance rate of papers",

author = "Mills, \{Paul N\} and Zamudio, \{Cesar M\}",

year = "2022",

language = "English",

note = "Theory + Practice in Marketing ; Conference date: 01-01-2022",

}

TY - CONF

T1 - Rethinking Technology Adoption in a Dynamic Marketing Environment, Theory + Practice in Marketing

AU - Mills, Paul N

AU - Zamudio, Cesar M

PY - 2022

Y1 - 2022

N2 - Highly selective conference with tyop R1 schools presenting. <20% acceptance rate of papers

AB - Highly selective conference with tyop R1 schools presenting. <20% acceptance rate of papers

M3 - Paper

T2 - Theory + Practice in Marketing

Y2 - 1 January 2022

ER -