Standing out in a neon crowd; Exploring how to establish brand personalities on Twitter that help cultivate relationships with fans and brand advocates

Kathleen Spencer Stansberry; Jessalynn Strauss

Standing out in a neon crowd; Exploring how to establish brand personalities on Twitter that help cultivate relationships with fans and brand advocates

Kathleen Spencer Stansberry
, Jessalynn Strauss

Communication, School of

Research output: Contribution to journal › Article

Original language	English
Journal	PRism
Volume	12
Issue number	1
State	Published - 2015

Cite this

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title = "Standing out in a neon crowd; Exploring how to establish brand personalities on Twitter that help cultivate relationships with fans and brand advocates",

author = "Stansberry, \{Kathleen Spencer\} and Jessalynn Strauss",

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T1 - Standing out in a neon crowd; Exploring how to establish brand personalities on Twitter that help cultivate relationships with fans and brand advocates

AU - Stansberry, Kathleen Spencer

AU - Strauss, Jessalynn

PY - 2015

Y1 - 2015

UR - http://www.prismjournal.org/fileadmin/11_1/12_1/Stansberry_Strauss.pdf

M3 - Article

VL - 12

JO - PRism

JF - PRism

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Standing out in a neon crowd; Exploring how to establish brand personalities on Twitter that help cultivate relationships with fans and brand advocates

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Cite this