TY - JOUR
T1 - Strategic management and social media: An empirical analysis of electronic social capital and online fundraising
AU - Henry, Raymond
AU - Bosman, Lisa
PY - 2013/9/27
Y1 - 2013/9/27
N2 - Purpose - This study analyzes the impact of different types of social capital (structural, relational, cognitive) from different sources (internal and external) generated in electronic social networks on organizational performance. Design/methodology/approach - We test our hypotheses using OLS regression analysis of data obtained from nonprofit organization (NPO) fundraising on a popular online social networking website. Findings - The results provide insights into the multifaceted, complex nature of social capital in electronic environments. We find that electronic social capital does indeed impact organizational outcomes, but that these impacts vary depending on the type of social capital, the type of outcomes, and roles within the social network. Originality/value - These results clearly indicate the need to further research exploring social capital, in all its forms, within increasingly popular online and electronic social networks. While specifically applicable to NPOs, the findings also provide important insights for a wide variety of organizations. Copyright © 2013 by Emerald Group Publishing Limited All rights of reproduction in any form reserved.
AB - Purpose - This study analyzes the impact of different types of social capital (structural, relational, cognitive) from different sources (internal and external) generated in electronic social networks on organizational performance. Design/methodology/approach - We test our hypotheses using OLS regression analysis of data obtained from nonprofit organization (NPO) fundraising on a popular online social networking website. Findings - The results provide insights into the multifaceted, complex nature of social capital in electronic environments. We find that electronic social capital does indeed impact organizational outcomes, but that these impacts vary depending on the type of social capital, the type of outcomes, and roles within the social network. Originality/value - These results clearly indicate the need to further research exploring social capital, in all its forms, within increasingly popular online and electronic social networks. While specifically applicable to NPOs, the findings also provide important insights for a wide variety of organizations. Copyright © 2013 by Emerald Group Publishing Limited All rights of reproduction in any form reserved.
KW - Facebook
KW - Nonprofit organizations
KW - Social capital
KW - Social media
KW - Social networks
KW - Strategic management
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U2 - 10.1108/S1877-6361(2013)0000011007
DO - 10.1108/S1877-6361(2013)0000011007
M3 - Article
SN - 1877-6361
VL - 11
SP - 43
EP - 62
JO - Advanced Series in Management
JF - Advanced Series in Management
ER -