Strategies and Applications of Intelligent Agent Technologies in Marketing

Research output: Contribution to journal › Article

Abstract

(‘A+’ FT 50 Journal). Finalist best paper award.

Original language	English
Number of pages	22
Journal	Journal of the Academy of Marketing Science
Volume	44
Issue number	1
State	Published - 2016

@article{589dcf0c6c164802a4d24077842b6a27,

title = "Strategies and Applications of Intelligent Agent Technologies in Marketing",

abstract = "({\textquoteleft}A+{\textquoteright} FT 50 Journal). Finalist best paper award.",

author = "V Kumar and Ashutosh Dixit and Raj Javalgi and Mayukh Das",

year = "2016",

language = "English",

volume = "44",

journal = "Journal of the Academy of Marketing Science",

number = "1",

}

TY - JOUR

T1 - Strategies and Applications of Intelligent Agent Technologies in Marketing

AU - Kumar, V

AU - Dixit, Ashutosh

AU - Javalgi, Raj

AU - Das, Mayukh

PY - 2016

Y1 - 2016

N2 - (‘A+’ FT 50 Journal). Finalist best paper award.

AB - (‘A+’ FT 50 Journal). Finalist best paper award.

M3 - Article

VL - 44

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

IS - 1

ER -