The dynamics of persuasion, 7th edition

Richard M Perloff

The dynamics of persuasion, 7th edition

Richard M Perloff

Communication, School of

Research output: Book/Report › Book

Abstract

This is an extensively -- really extensively -- changed and revised seventh edition of Perloff's scholarly persuasion book, with new sections on priming, non-traditional gender role attitude measurement, sexual coercion, and influencer marketing. There are two expanded new chapters now.

Original language	English
Publisher	Routledge
State	Published - 2021

Cite this

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