TY - BOOK
T1 - The dynamics of persuasion: Communication and attitudes in the 21st century (6th edition)
AU - Perloff, Richard M
PY - 2017
Y1 - 2017
N2 - This is an extensively-revised and updated book, thereby continuing its role as one of the core, preeminent scholarly persuasion textbooks. I did not just make minor updates to the book, but made made major changes to all chapters, focusing in particular on social media and marketing, strong attitudes and dissonance, propaganda and cults, and language, as well as message, effects
AB - This is an extensively-revised and updated book, thereby continuing its role as one of the core, preeminent scholarly persuasion textbooks. I did not just make minor updates to the book, but made made major changes to all chapters, focusing in particular on social media and marketing, strong attitudes and dissonance, propaganda and cults, and language, as well as message, effects
M3 - Book
BT - The dynamics of persuasion: Communication and attitudes in the 21st century (6th edition)
PB - Routledge
ER -