The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy.

Richard M Perloff

The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy.

Richard M Perloff

Communication, School of

Research output: Book/Report › Book

Original language	English
Publisher	Routledge
Edition	9th
State	Accepted/In press - 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Cite this

Perloff, R. M. (Accepted/In press). The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. (9th ed.) Routledge.

Perloff, Richard M. / The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. 9th ed. Routledge, 2026.

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title = "The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy.",

author = "Perloff, \{Richard M\}",

year = "2026",

language = "English",

publisher = "Routledge",

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The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. / Perloff, Richard M.
9th ed. Routledge, 2026.

Research output: Book/Report › Book

TY - BOOK

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PB - Routledge

ER -