The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition.

Richard M Perloff

The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition.

Richard M Perloff

Communication, School of

Research output: Book/Report › Book

Original language	English
Publisher	Routledge
Edition	9th
State	Accepted/In press - 2026

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Cite this

Perloff, R. M. (Accepted/In press). The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition. (9th ed.) Routledge.

Perloff, Richard M. / The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition. 9th ed. Routledge, 2026.

@book{fe9c310d78d1460f9989d46a97e02caa,

title = "The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition.",

author = "Perloff, \{Richard M\}",

year = "2026",

language = "English",

publisher = "Routledge",

edition = "9th",

}

Perloff, RM 2026, The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition. 9th edn, Routledge.

The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition. / Perloff, Richard M.
9th ed. Routledge, 2026.

Research output: Book/Report › Book

TY - BOOK

T1 - The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition.

AU - Perloff, Richard M

PY - 2026

Y1 - 2026

M3 - Book

BT - The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition.

PB - Routledge

ER -

Perloff RM. The dynamics of persuasion: Communication and attitudes in the 21st century (9th edition) Note: When I do a new edition, I change the previous one immensely, and in this case I built in new work on AI and persuasion, body image and attitudes, social media influencers, conformity, and health communication with vaccine hesitancy. There are pages and pages of changes to the edition, new chapter themes, a great deal of new writing and scholarly writing that was not in the 8th edition. 9th ed. Routledge, 2026.