The impact of privacy concerns on the use of information technologies: A preliminary conceptual model

Privacy-related concerns are likely to be important to the successful adoption and implementation of new information technologies. While personal concerns about privacy (especially information privacy) are well documented in the literature, research on the specific source of these concerns is limited. In particular, there is a dearth of information system's research that focuses on the characteristics of information technologies that positively or negatively influence individual privacy perceptions. The objective of this paper is to present a preliminary conceptual model that identifies the privacy-related dimensions of information technologies that influence individual privacy perceptions. This knowledge should help organizations better determine the extent to which these new technologies are likely to be adopted by end users who perceive these technologies as threats to their privacy.