The role of sociodemographics in sport sponsorship proposals: The case of a minor league hockey team

Research output: Contribution to journal › Article

Original language	English
Journal	International Journal of Sport Management
Volume	8
State	Published - 2007

Cite this

@article{9d101790371846b9ac388604d11118e5,

title = "The role of sociodemographics in sport sponsorship proposals: The case of a minor league hockey team",

author = "Lam, \{Eddie T. C.\} and Mary LaVine and Zhang, \{James J\} and B G{\"u}rb{\"u}z",

year = "2007",

language = "English",

volume = "8",

journal = "International Journal of Sport Management",

}