The role of sociodemographics in sport sponsorship proposals: The case of a minor league hockey team

  • Eddie T. C. Lam
  • , Mary LaVine
  • , James J Zhang
  • , B Gürbüz

Research output: Contribution to journalArticle

Original languageEnglish
JournalInternational Journal of Sport Management
Volume8
StatePublished - 2007

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