Understanding Video Viral Activity: An Investigation of Personality, Demographic, and Social Network Factors

  • Trupti Guha
  • , Robert Whitbred
  • , Gary R Pettey
  • , Cheryl C Bracken

Research output: Contribution to journalArticle

Original languageEnglish
JournalJournal of Computer-Mediated Communication
StatePublished - 2011

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