When Accountability Strategies Collide: Do Policy Changes That Raise Accountability Standards Also Erode Public Satisfaction?

No Child Left Behind (NCLB) requires that two accountability strategies-raising standards and public pressure through publicizing performance data-be implemented simultaneously. However, when coupled, they may produce an inappropriate consequence for public opinion. The public may misunderstand the drop in achievement that occurs when the bar is raised and become dissatisfied with school performance. To examine this potential negative consequence, the authors analyze data from New York City. The authors find parent satisfaction declined when school performance grades dropped after the implementation of higher standards. This article contributes to our understanding of how the public responds to school accountability data. Because public support for sustained and successful reforms is key, understanding how accountability policies may erode support is critical. © The Author(s) 2013.