Abstract
For the vast majority of companies there is a negative relationship between winning a quality award and subsequent firm performance `The dangers of simplicity', `the winner's curse', or `the smothering bureaucracy' can be used to explain how winning a quality award may lead to declines in competitive advantage. Firms should look at alternatives to quality awards as a means to improve quality management in their Careful planning and implementation, as well as years of experience, can moderate the adverse effects that winning a quality award has on a ®rm's competitive advantage.
| Original language | English |
|---|---|
| Number of pages | 7 |
| Journal | Strategic Change |
| State | Published - 1999 |
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