Rama K Jayanti, PhD
R_JAYANTI.jpg
 Title: Professor
 Dept: Marketing
 Office: BU 456
 Phone: 216-687-4786
 Email: R.JAYANTI@csuohio.edu
 Web: http://facultyprofile.csuohio.edu/csufacultyprofile/d
etail.cfm?FacultyID=R_JAYANTI
 Address: 2121 Euclid Ave. BU 456, Cleveland, OH 44115

Courses Taught

Publications


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Research Keywords:
Healthcare Innovations Pharmaceutical Marketing Pragmatic Learning in Online Communities Trust Brand Equity
 
Education:
Ph.D., Marketing, Louisiana State University
M.S., Marketing, Louisiana State University
M.A., English Literature, Osmania University, India
B.S., Chemistry, Osmania University, India
 
Brief Bio:
Rama K. Jayanti is Professor and Fulbright Fellow with research interests spanning innovations in healthcare, pragmatic learning in online communities, pharmaceutical marketing, trust, brand equity, and advertising effects. Rama teaches both online and face to face doctoral, Executive MBA, MBA, and undergraduate courses in Marketing Strategy, Brand Management, Consumer Psychology, Services Marketing Strategy, Sustainability, and Advertising and Promotion Management. A recipient of Ahuja Research Scholar Award, her research is published in Journal of Management Studies, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Macro Marketing, Journal of Business Research, Journal of Advertising Research, and Journal of Public Policy & Marketing among others. Her research on virtual health communities was featured in Crain's Cleveland Business and in Medill's News of Chicago. Rama serves on the Editorial Review Board of Journal of Advertising Research, Journal of Services Marketing, Journal of Marketing Theory and Practice and is an ad hoc reviewer for Journal of Marketing, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science.  She is actively involved with several non-profit groups such as Playhouse Square and Habitat for Humanity and is an ardent champion of sustainability initiatives at the business college and the university.
 
Honors and Awards:
Fulbright Award to Singapore 2021-2022
Featured Live on NPR "Corporate Response to COVID Pandemic, June 24, 2020
Featured Live on Channel 19 news at 5pm ¿Dove Facebook advertising controversy,¿ October 9th, 2017
Featured Researcher Video Series: Office of Research Spring 2016
Featured in CSU Scholar News, Fall 2015
Invited Panelist: 15th Annual Edelman Trust Barometer Breakfast, Union Club of Cleveland,
April 8th, 2015 to discuss the key findings of the Edelman Report.
Recipient: University Merit Recognition Award for Research 2014-2017
Recipient: Faculty Development Award, 2014-2016
Fulbright Recognition Medallion and Certificate Presented by CSU President Ronald M. Berkman on November 18th, 2013
Invited Presentation to CSU on Fulbright Experience ¿Exploring Sustainable Business Practices in Subsistence Market Places,¿ On Nov 18th, 2013
News Feature, ¿Dr. Rama Jayanti¿s Fulbright Project in India,¿ in Lotus an American Indian News Publication, July 2013, p.6
Featured in the Honoring Roll Book of Monte Ahuja College of Business 2013
Recipient: Fulbright Award Spring 2013

Fulbright Scholar Resident at IIMB, India, Spring 2013
Recipient: Monte Ahuja Research Scholar Award 2012
University Engaged Learning Award 2012
Invited Presentation at Kent State University, "Friend AND Merchant: Identity Dilemmas of Pluralistic Logics," Feb 21, 2012
Invited Panel Presentation to the Corporate Round Table on "Employee Engagement: Directions for New Research," On Dec 9th, 2011, Monte Ahuja College of Business.

University Research Merit Recognition Award, 2011

Featured on Fox 8 TV News: Rising Gas Prices Effecting Corn Prices, May 7, 2007.
Steven J. Shaw Best Paper Award, The Society for Marketing Advances Conference 2006
McGraw Hill, November, 1 2006, Best paper in the conference
 
Creative and Activities:
Organizer: A Short Program in ¿Managing and Sustaining Hospital Growth,¿ IIMB, India July 21 ¿ 23, 2014.

Organizer: An international Workshop on Sustainability, April 18th 2013, at IIMB, India, Jointly sponsored by Center for Public Policy, IIMB and Center for Sustainable Business Practices, Monte Ahuja College of Business.

Advisory Board Member: Center for Sustainable Business Practices, Monte Ahuja College of Business
 
Research Interests:
Innovations in Consumer Health, Pharmaceutical Marketing, Pragmatic Learning in Online Communities, trust, brand equity
 
Teaching Areas:
Executive MBA and MBA courses in Marketing Strategy, Services Marketing, and Integrated Marketing Communications

Engaged Undergraduate courses in IMC, and Consumer insights
 
Professional Affiliations:
Association for Consumer Research
Academy of Marketing Science
Academy of International Business
American Studies Research Center
 
Professional Experience:
Cleveland State University, Professor 2011- Present
Cleveland State University, Associate Professor 1998- 2010
Indian Institute of Management, Bangalore India Distinguished Visiting Associate Professor, 2016

Indian Institute of Management, Kashipur, India Distinguished Visiting Associate Professor, 2018

Arizona State University, Tempe Visiting Associate Professor, 1999

Cleveland State University, Assistant Professor, 1992-1998
 
University Service:
College of Business: Chair: Peer Review Committee and Faculty Development Committee
University: Faculty Senate Senator

University Strategic Planning Committee
Committee Member

Faculty Affairs Committee
Committee Member

College
Center for Sustainable Business Practices
Board Member

Department
DBA Committee
Committee Member

Department
Peer Review Committee
Committee Member

Department
Undergraduate Core Course Coordinator
 
Professional Service:
Member Editorial Review Board:          Journal of Advertising Research
Journal of Services Marketing
Journal of Marketing Theory and Practice

Adhoc Reviewer:         Journal of Marketing
                                        Journal of Consumer Psychology
Journal of the Academy of Marketing Science
 
Community Service:
Involved with Hindu Swayam Sevak Sangh and Samskruta Bharathi
Volunteer for Geauga County Habitat for Humanity. Heavily involved in their Youth United strategic planning and fund raising efforts.
 
Research Grants:
Rapid Response COVID Grant
Behavioral Health Pilot Grant
Summer Research Grants: College of Business
Graduate Faculty Travel Award

Co-Investigator: R&P grant to Prof. Raghunath at IIMB